This week we’ve got a fun meme-style ad template from Manychat. It has a picture of a tired guy who has been chasing something. In the case of Manychat’s target market and ICP, it’s the algorithm.
The tired-looking, out of breath guy stops the scroll because you don’t see many images like it in the feed.
The “POV” copy keeps your attention because it concisely hits at a thorny problem people in this market face. Plus, it’s funny, which almost always helps.
Finally, the “Grow Your Email List in < 10 Minutes” copy entices you to click with a brief description of the solution.
Simple but effective.
There’s two simple steps to apply this ad template to your own business:
Change the “POV” copy to something that the people in your target market are tired of chasing.
For example, if Semrush is your company, you could say “POV: You’re Tired of Chasing Google’s Algorithm”
Change the solution copy in the bottom righthand corner to match how your product fixes it.
Using the same Semrush example, you could say “Grow Your SEO Traffic in < 10 Minutes”
It’s that easy to apply this template to your company or employer.
What do you think of this week’s template? Reply to this email to let me know. I read and respond to every note I get.
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