Hi there! I’m trying a new format this week: casual.
In case we haven’t met before, my name is Jack Kaufman. I run B2BAds.com. Thank you for subscribing. I’m happy you’re here.
Why did you sign up for this newsletter, and are you getting value from it? Be honest! I want to hear it. Hit reply and let me know.
This week’s template comes from Cognism. What do they do? According to their homepage, they:
We give you up-to-date, quality data for the companies and decision-makers who matter most
What does that mean? To be honest, I don’t know. Sounds like they do sales data.
The above ad works because it’s funny and honest. I suppose it’s funny because it’s honest. What truths are your prospects not saying to themselves? Put those in the ad and see how it goes.
