B2B Ads · Guides
LinkedIn Ads, minus the guesswork
Practical, no-fluff guides to advertising on LinkedIn, built from real B2B ad breakdowns and LinkedIn's own documentation. No jargon, just what actually works.
LinkedIn Ads budget planner
2026 benchmarks2,125
Budget / mo
250
Clicks / mo
71
Budget / day
Estimates only, based on 2026 B2B LinkedIn Ads benchmarks. Your actual results will vary by industry, targeting, and creative.
The guides
Each one is built from real B2B ad examples and verified against LinkedIn's official docs. New guides ship regularly.
LinkedIn Ad Specs & Sizes
Every LinkedIn ad format, with exact image dimensions, aspect ratios, character limits, and file requirements. The cheat sheet to keep open while you build.
Read guideLinkedIn Thought Leader Ads
How to sponsor a real person's post: what's eligible, how to set one up in Campaign Manager, and the creative best practices that make them work.
Read guideLinkedIn Ads Cost
What LinkedIn ads actually cost in 2026: CPC, CPM, and CPL benchmarks, what drives the price, and how to bring it down.
Read guideLinkedIn Lead Gen Forms
The native lead form that fills itself in. Setup, field strategy, and how to keep lead quality high.
Read guideLinkedIn Single Image Ads
The workhorse B2B format. Exact specs and character limits, the creative best practices that lift CTR, and real performance benchmarks.
Read guideLinkedIn Video Ads
Specs, duration limits, and the honest benchmarks. Why video buys cheap impressions and expensive clicks, and the few cases where it actually works.
Read guideLinkedIn Carousel Ads
The swipeable multi-card format. The strict 1080x1080 card spec, character limits, how many cards to use, and the sequence that keeps people swiping to the CTA.
Read guideLinkedIn Document Ads
The swipeable PDF that people read in the feed. Specs, file types, character limits, and how gating with a Lead Gen Form makes it the cheapest LinkedIn lead format.
Read guideLinkedIn Dynamic & Spotlight Ads
The personalized right-rail ads that pull each member's own name, photo, and company into the creative. Spotlight vs Follower ads, exact specs, and the desktop-only tradeoff.
Read guideLinkedIn Campaign Manager
A walk through Campaign Manager from account structure to your first live campaign.
Read guideLinkedIn Ad Targeting
Matched audiences, retargeting, and the targeting layers that decide who actually sees your ads.
Read guideLinkedIn Matched Audiences
Target your own data: company and contact lists, website and engagement retargeting, and the 300-member floor that decides whether a segment ever serves.
Read guideNeed help turning B2B ads into pipeline?
B2B Ads is brought to you by D.I.G.S. Marketing. They run paid ads, email, and HubSpot operations for early-stage B2B SaaS. If you want a partner to make your LinkedIn ads actually drive pipeline, book a call.
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