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Happy new year! What goals do you have for 2026? What do you want to achieve with paid media? Hit reply and let me know.

This week we have an ABM ad template from Grammarly. This is a good one, and it’s super easy to adapt for your business.

Want a sure-fire way to stop the scroll? Tell people who work at a company that their colleagues are already using your product. Use their company’s name and logo to grab their attention, and let social proof do the rest of the work.

Put your logo where the Grammarly logo is, replace “SAP” with your target ABM account, replace “Grammarly Enterprise” with your product’s name, and replace the SAP logo with your target ABM account’s logo. Now you’ve got an ABM soup going!

How much could AI save your support team?

Peak season is here. Most retail and ecommerce teams face the same problem: volume spikes, but headcount doesn't.

Instead of hiring temporary staff or burning out your team, there’s a smarter move. Let AI handle the predictable stuff, like answering FAQs, routing tickets, and processing returns, so your people focus on what they do best: building loyalty.

Gladly’s ROI calculator shows exactly what this looks like for your business: how many tickets AI could resolve, how much that costs, and what that means for your bottom line. Real numbers. Your data.

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