Steal this week’s ad template: Oktopost

This week we’ve got a solid ad creative from the folks at Oktopost. It grabs attention and stops the scroll by asking a provocative question: “Is Facebook dead…” It then shows data from an actual survey they ran to answer it.

You could use this creative template to promote original research, a middle of funnel content download asset, or even getting viewers to book a demo or sign up.

Survey your users or customers, replace the question at the top with a provocative question related to your industry and your research, share the results in the first two parts of the bar graph, and in the third, put the desired action you want the viewer to take.

That desired action could be “I’m booking a demo to learn more” or “I’m downloading the full report” or something else entirely. But, provocative question + data = curiosity that gets people to stop what they’re doing and take action.

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.