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Do you feel or see economic uncertainty right now in your work or elsewhere? Are you increasing or decreasing digital advertising budgets? What about marketing budgets in general?
Most marketing teams have received the same mandate for years: drive more and better results with less budget and fewer people. I’ve seen and experienced the stress that comes from it.
Hit reply to let me know what you’re seeing and experiencing. I respond to every email you send, and I’d love to hear from you.
We have a fun free Canva ad template for you this week from AppsFlyer. To be honest, when I read the AppsFlyer homepage hero section, I have no idea what they do:
When I asked Claude to explain it to me in plain English, it responded with: “AppsFlyer helps companies track whether their ads are working and which ones are bringing in customers across apps, websites, and streaming devices.” Thank you Claude.
Their landing page might need some work but this ad rocks. It’s a fun take on the “before / after” ad format. It never shows the “after.” But, the “before” looks so miserable that the viewer has no choice but to imagine how much better the “after” looks with AppsFlyer.
It doesn’t assume what prospects want. It forces them to imagine the better future AppsFlyer creates. And, someone’s own imagination will always do a better job inventing what that looks like than any marketer could.
How do you apply this to your own business? Take the FREE Canva ad template from this newsletter, which has the faces of 3 stressed out people, and replace “AppsFlyer” with your company name.
It’s. That. Simple.
Mix some compelling ad copy into the mix with this creative and you’ll likely be on your way to higher CTRs and lower CPAs.
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