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Plaid. Even if you haven’t heard of them, you’ve almost definitely used their product.
They work with FinTech and FinServ apps to make it easy to integrate your bank and credit card accounts into their products. It works so well that it doesn’t feel like magic.
This ad from Plaid (#poetry) is extremely effective. It shares a stat and gives almost all of it away in the creative. Almost. But, not quite. After reading it, you want—nay need—to know what makes FinTech users feel less safe.
Curiosity and a need to know drives us as a species. Plaid leverages this basic human need in this effective creative.
You could adapt this creative to promote your own original research or gated content. Share a stat and most of the information associated with it. But, not all of it.
Let the blank text bubble create curiosity that drives viewers to click and get the whole picture.
You could also test adapting this creative to promote your product. Share a stat related to your product but leave out the end that shares the feature or service your customers love. This forces viewers to click through for the scoop.
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