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Another week, another template. This one from Stripe.
I commit to you that I’ll send one new B2B ad template every week, no matter how difficult. This week has been difficult. My grandfather passed away Sunday night. We were close, and he was a good person. Despite the challenges, I sit here writing this to you at ~11pm ET. Thank you for subscribing and for your support.
Want to promote middle of funnel content on LinkedIn and Meta Ads to drive leads that you can nurture into MQLs, SQLs, Opportunities, and Closed/Won revenue? You’re not alone.
In this ad, Stripe hits the viewer with BLUF: Bottom Line Up Front. It shares what the viewer will learn in 7 words, and then includes a short CTA.
Efficiency matters. Viewers have short attention spans. You have to capture their attention fast. There’s a reason this company has a ~$100B valuation.
Want to adapt this template for your own business? Share what the viewer will learn from your gated content asset in 6-8 words, add a concise CTA, and add in your logo. It’s that easy.
When you share what the viewer will learn, you can even punch up the copy. In the case of Stripe, that means “How to build an effective pricing strategy” might become “How to build a pricing strategy prospects don’t hate” or “Your pricing strategy probably costs you revenue. Fix it.”
If you have any questions, hit reply and let me know.
Until next week,
Jack Kaufman
You Can't Automate Good Judgement
AI promises speed and efficiency, but it’s leaving many leaders feeling more overwhelmed than ever.
The real problem isn’t technology.
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That way, you can focus on vision. Not systems.
