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The B2B Stack
Signals, Strategy, and Systems for Modern B2B Growth. Deep dives on programmatic media, ABM, GTM architecture, identity, attribution, and data-driven marketing — with tools to turn insight into pip...
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I’ve decided to sunset this version of it. Why? Engagement has been too low for too long. People (based on open and click data) don’t want free B2B ad templates.
It’s a bummer. But, it doesn’t make sense for me to focus on growing and running this newsletter when it has < 30% open rates.
This isn’t goodbye forever though. I’m reworking B2BAds.com, and will have an exciting new version to share in the next few weeks.
In the meantime, if you have any questions or feedback, reply to this email. I respond to every email I receive.
Thank you for your support and talk soon.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
