Free tools
LinkedIn Ads calculators
Free, assumption-light calculators for planning LinkedIn ad campaigns. Plug in your own numbers and get a straight, no-nonsense estimate.
The calculators
Every calculator runs on the numbers you enter, with cited 2026 benchmarks as guidance.
LinkedIn Ads Cost Calculator
Estimate your monthly clicks, leads, cost per click, and cost per lead from your own budget and completion rate. Handles both sponsored content and sponsored messaging.
Open calculatorLinkedIn Ads Budget Planner
Work backward from a lead or pipeline goal to the monthly budget you need, using your own cost per click and lead form completion rate. The reverse of the cost calculator.
Open calculatorLinkedIn Ads Break-Even Calculator
Calculate the maximum CPL and CPC your funnel can support, plus break-even ROAS, target ROAS, and projected customer acquisition cost.
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